About Baseline
A Veteran and Woman-Owned Cleaning Company Built on Integrity, Care, and High Standards
Commitment to Quality and Community
Mission
Baseline exists to deliver reliable, high-standard cleaning that supports healthier homes, clearer minds, and easier routines. We believe that a clean home supports a clear mind. At Baseline, we combine precision, trust, and a people-first mindset to deliver cleaning services that feel personal, not transactional.
Vision
To grow Baseline into a leading national brand that raises expectations for what cleaning service should feel like: straightforward, dependable, and genuinely supportive of everyday life.
Built on Discipline, Accountability, and Trust
Baseline was built for clients who expect consistency, discretion, and dependable results. Our work serves recurring residential households and post‑construction builders who value structure, reliability, and clear standards.
Our team operates in small, accountable groups inspired by military leadership principles. Every cleaner is trained, supported, and responsible for maintaining the same level of quality across every visit. Work is reviewed, communication stays clear, and schedules stay dependable.
Many of our clients stay with us long‑term because they feel heard, respected, and confident in the service they receive. From busy households to high‑visibility professionals, Baseline is trusted by people who want fewer distractions and a service that simply works the way it should.
Professional and Reliable Cleaning Experts
Expert cleaners at your service.
Norah Potts
CEO
David Potts
President
Jade Biesterfeld
Field Supervisor
Autumn Thoms
Housekeeper (Nashville Area)
Naomi Demme
Housekeeper (Nashville Area)
Anna Tkachenko
Housekeeper (Nashville Area)
Our Work
Committed to excellence in every project.
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